Staying Competitive Means Staying Curious
PRESENTATION RESULTS FROM THE 2016-17 MARKETING & SALES SURVEY OF RECRUITING & STAFFING FIRMS.
TUESDAY, APRIL 11 | 1:00 PM EST
LIVE with Alan Vitberg
April 11th @ 1:00 PM EST
Alan Vitberg, Executive Director
Professional Services Team | LeadG2
Alan oversees the LeadG2 Team responsible for development, design and management of inbound marketing strategies and programs that help staffing and recruiting firms, and other professional service businesses, get more new business from their investment in marketing. His work includes creating strategies and tactics for “getting found first” online; thought leadership based lead generation programs; drip campaigns using marketing automation; and programs for aligning sales and marketing activities including CRM systems.
PRESENTATION TAKEAWAYS INCLUDE
- Key marketing and sales benchmarks and critical issues keeping firm owners up at night
- The most used and most effective traditional, digital, and content marketing tactics
- Industry insights to help firms get more visibility, leads, and new business
- Ideas to make your firm’s website a lead generation machine
What You'll Learn From This Presentation!
VALUE/BENEFITS OF THE PRESENTATION:
WHAT THE PRESENTATION WILL COVER
1. Firm happiness with ROI from marketing spend
2. How firms are structuring their sales and marketing functions
3. How marketing budgets are being allocated and increased
4. Sales metrics being tracked
5. The 3 top sales and marketing challenges faced by firms
6. How firms are using their websites
7. The most used and most effective tactics:
>>Traditional marketing
>>Digital marketing
>>Content marketing
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